Piua Projects
A selection of campaigns, shaped end-to-end. Concept, copy, campaign, production.
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The same standard we hold for the brief, the deck and the screen. End-to-end. No subcontracting chains. No cost layers.
01The work
For the global skincare brand. A director's cut that frames skin as daily intimacy — not product demo.
For one of Romania's largest pharmacy chains. Eighty-nine seconds about the care a receipt can't print.
For the global pizza brand. A campaign turning leftover dough into a statement on waste.
For one of Romania's major banks. A film about the trust under a transaction — no charts, no fine print.
For Lidl Romania. Episode one of a long-form series — recipes and stories from the people behind the food.
For Lidl Romania. Episode two — a meal as a thread between generations.
For Lidl Romania. Episode three — the kitchen as a small theatre of memory.
For Lidl Romania. Cămara series — a portrait of Mioara, told slow.
For Lidl Romania. Urban Legends — a fox, a trap, a twist on what's local.
For Lidl Romania. Urban Legends — the last page of a story you didn't see coming.
For Lidl Romania. Urban Legends — red sapphires hidden in plain sight.
For Lidl Romania. The W5 line gets the legend it deserves.
For Lidl Romania. "Meriți să fii." A film about the room a family always finds.
For the travel brand. Forty-five seconds of travel as it actually feels.
For the centenary Romanian sparkling wine. A toast that doesn't need an occasion.
For Romania's iconic beauty heritage brand. Thirty seconds built for the feed without losing the heritage.
For the Romanian beer brand. A grill, friends, the long Sunday — distilled.
For the Romanian beer brand. "Mai durează, tati?" A bike, a road, a beer at the end.
For Inedit. Flexitarian — a beer that doesn't ask you to pick a side.
For Fragedo (Transavia). If you do one thing — do it properly. Brand film for the trusted poultry name.